Lean Product Management
Customer Discovery

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Thinking about launching a new venture this year? Uncertain how to get started? The Lean Product Management course is based on proven techniques utilized by hundreds of startups in Silicon Valley along with the world’s most innovative enterprises changing their industries. Don’t waste another day building the wrong products or features. Ensure your products solve real problems, deliver on their value and delight your customers.

Duration
03/22/2017 - 05/03/2017

Cost
$1,195

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Pre-Requisites
- Camera capable laptop computer with chrome browser.
- High speed internet access.

NOTE: When you click on the continue registration button, the system will take you to the payment processing page on Paypal. Once you have successfully completed the payment, you will receive an email with instructions for how to access your course materials. You must complete the registration by setting up your account on the online portal 48 hours prior to the start date indicated above.

Course Timeline

Name Type Duration
Week 1: Customer Discovery
Who are my first customers? Lecture 15 Minutes
When launching your new venture, your first worry is finding those first paying customers, instead of building products.
My goal statement Assignment 45 minutes
Document your success target now so that you know you’re achieving meaningful milestones and keeps you motivated.
Passionate problems Assignment 60 minutes
Identify problems worth solving regardless if you already have an idea for a product or not.
Customer spotting Assignment 75 Minutes
Define who may be your customers and their roles by knowing how you relate to them.
Customer segmentation Assignment 60 Minutes
Learn how to know an Early Adopters from a later stage customer and how you’ll find them easily.
Segment prioritizing Assignment 45 minutes
Calculate which Early Adopters are the best ones to reach first and know why.
Customer discovery Presentation 90 minutes
Course instructors provide live mastery feedback on your weekly results alongside peer-based analysis.
Week 2: Channel selection
Getting out of the building Lecture 15 Minutes
Now that you know who your customers are, let’s discover where to find them in mass and begin to meet with them.
Channel discovery Assignment 75 minutes
Discover which channels you’ll use to get feedback on your product from your Early Adopters.
Channel targeting Assignment 45 minutes
Determine which channel to target so you can work quickly through to talk to your Early Adopters.
Reaching your customers Assignment 60 Minutes
Build an effective plan to reach your customers through cold contacts or in-person interviews.
Interview planning Assignment 45 Minutes
Develop your interview script so that you ask clear, focused questions that provide you actionable insights.
Winning interviews Assignment 60 minutes
Get ready for successful customer interviews through simple practice techniques that build your confidence.
Channel selection Presentation 90 minutes
Course instructors provide live mastery feedback on your weekly results alongside peer-based analysis.
Week 3: Early adopter interviewing
6 questions to an epiphany Lecture 15 Minutes
Find out what problems your Early Adopters actually want you to solve for them and why your competitors are failing.
Customer interviewing Assignment 150 minutes
Make sure that you're on the right path with your customers, your hypothesized problems and your channel strategy.
Measuring interview progress Assignment 60 minutes
Assess the results of your customer interviews to ensure that you're identifying problem patterns that need a solution.
Validating interview progress Assignment 75 Minutes
Validate the problem truly exists and course-correct based one your customer's feedback.
Early Adopter interviewing Presentation 90 minutes
Course instructors provide live mastery feedback on your weekly results alongside peer-based analysis.
Week 4: Finding interview patterns
Pivoting to stay on-track as you continue Early Adopter interviewing. Lecture 15 Minutes
Learn how to revise your customer or channel targets to overcome roadblocks in identifying the problem pattern.
Customer interviewing Assignment 150 minutes
Make sure that you're on the right path with your customers, your hypothesized problems and your channel strategy.
Measuring interview progress Assignment 60 minutes
Assess the results of your customer interviews to ensure that you're identifying problem patterns that need a solution.
Validating interview progress Assignment 75 Minutes
Validate the problem truly exists and course-correct based one your customer's feedback.
Finding interview patterns Presentation 90 minutes
Course instructors provide live mastery feedback on your weekly results alongside peer-based analysis.
Week 5: Developing your sales strategy
Generating customer interest Lecture 15 Minutes
Use the learnings from Early Adopter interviews to develop and test a marketing strategy for your target customers.
Analyzing interview results Assignment 60 minutes
Identify key themes that come from your customer interviews regarding problems, channels, emotions and deficiencies.
Coalescing problems Assignment 30 minutes
Synthesize customer problems to effectively design the test for your marketing offer.
Brainstorming solutions Assignment 75 Minutes
Developing targeted answers to customer problems through structured imagining of the possible to the impossible.
Designing marketing copy Assignment 60 Minutes
Build your customer offer successfully by merging identified customer problems with your potential solutions.
Measuring sales success Assignment 60 minutes
Map your experiments to clearly understand customer conversion rates to achieve your targeted success milestones.
Developing your sales strategy Presentation 90 minutes
Course instructors provide live mastery feedback on your weekly results alongside peer-based analysis.
Week 6: Proving customer demand
Engaging your customers Lecture 15 Minutes
Measure and validate your customers' preferred solution to their identified problem based on interview insights.
Designing marketing tests Assignment 75 minutes
Structure your offer experiments so that you can clearly understand next steps to proceed, optimize or recover.
Measuring experiment results Assignment 60 minutes
Determine how to measure success or failure for each experiment within a defined period for test effectiveness.
Recovering to succeed Assignment 30 Minutes
Build your plan to maintain momentum and overcome invalidated experiments so you can recover for success.
Validating offer experiments Assignment 120 Minutes
Validate customer demand for proposed solutions to their problem and course-correct based on your offer experiment.
Proving customer demand Presentation 90 minutes
Course instructors provide live mastery feedback on your weekly results alongside peer-based analysis.

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